If you are shooting on a budget, many desirable effects are tantamount to impossible to guarantee, particularly if you want to capture them in camera. Rain is one of the trickiest and with this tool, you can add it in, realistically, in post.
One of the most popular visual effects used in music videos at the moment is a reimagining of one of the more unusual tools in a cinematographer’s bag. While you wouldn’t be able to create the intended use of it in post, you can mimic the creative version rather easily.
We’ve all seen it: the movie was a letdown because the trailer ended up being better than it. Although this is a flaw of the movie creators, it’s a testament to good work from the editors of the trailer. So, what makes a good trailer?
Shooting products has been a staple of many photographers, but with the advantages brought by CGI, more and more companies are starting to make changes to how they create images of their products. Why are they moving, and do photographers need to adapt?
When you see an advert on YouTube, it either has to be gripping and interesting for you to continue watching, or it’s clicked through. Artlist has a strong campaign, and they made a video explaining the process of shooting one of these ads.
