One of the great things about Star Wars is that it inspires endless debates and opinions on a wide array of topics. Best bounty hunter? Most powerful Jedi? Does Salacious B. Crumb have the best haircut in the saga? In that spirit, StarWars.com presents From a Certain Point of View: a series of point-counterpoints on some of the biggest — and […]
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How the Erin Condren Star Wars Collection Brings Galactic Style to Everyday Essentials

Merchandise // AUGUST 4, 2021 Erin Condren CEO Tonia Misvaer on a new line of office and school supplies inspired by Princess Leia, Grogu, and more. Achieving one’s destiny is no easy feat, whether you’re in a galaxy far, far, away, or right here on planet Earth. Sometimes you need a little help to keep […]
Quiz: Are You More Han or Leia?

Quizzes + Polls // JULY 30, 2021 Are you a scruffy-looking smuggler or a royal rebel leader? StarWars.com Team Luke Skywalker may be the hero who made the one-in-a-million shot to destroy the Death Star and helped to redeem his father, but he got there with the Force and the help of his two closet […]
“Nothing is the Same After This Book”: Justina Ireland on Out of the Shadows

The Republic and Jedi are scrambling after the Nihil’s brutal attack on the Republic Fair. With the Nihil asserting their dominance over the Frontier and proving they’re more than just a band of reckless marauders, sands are shifting in the galaxy. The new Young Adult novel Star Wars: The High Republic: Out of the Shadows, […]
The Skywalker Twins Explore the Galaxy in IDW’s Star Wars Adventures #7 – Exclusive Preview

Books + Comics // JULY 22, 2021 Luke and Leia take on the wetlands of Bogano in a new twin tale for all ages. StarWars.com Team Leia Organa is on a mission to help the Rebel Alliance find a new base and this time she’s flying solo. No Han. No Chewie. And no flyboy Luke […]
Star Wars Inside Intel: Religions of the Force

Star Wars Inside Intel is a StarWars.com feature where Lucasfilm Story Group member Emily Shkoukani, whose job is to know as much about a galaxy far, far away as possible, explores obscure facts about Star Wars lore and continuity. In this installment, Emily explores the various religions of the Force… When Star Wars: A New […]
Nikkei Market Share: Bad News for Nikon… Or Is It?

Nikkei recent published a synopsis of Techno System Research’s Market Share Survey for 2020, a detailed paywalled survey of camera shipment data from major manufacturers. The headline is a 5.0% drop for Nikon, decreasing its total market share. This isn’t great news for Nikon, but is it all it seems?