From the moment Star Wars landed in the pop culture consciousness, the lightsaber has been igniting kids playtime in a big way. In fact, one of the first Star Wars toys on the market was a light-up, inflatable lightsaber. Decades later, consumer lightsabers remain as popular as ever and continue to evolve with plenty of […]
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Vote Now for Star Wars in the Toy of the Year Awards!

Young Leia Organa’s faithful droid from the Obi-Wan Kenobi limited series and the Jedi Knight Cal Kestis’ legacy lightsaber have been named among Star Wars products as finalists in this year’s Toy of the Year Awards! Today, the Toy Association unveiled three Star Wars toys among this year’s top picks across 17 categories. Action Figure of the Year: Star Wars L0-LA59 […]
Shop the Galaxy’s Finest Star Wars Exclusives at SDCC 2022

The original pop culture fan convention is back in San Diego! We love the panels, the surprises, and the mini-museum displays of screen-used costumes. But if you’re heading to San Diego Comic-Con next week, chances are you’re also looking forward to picking up some convention exclusives. Just this morning, a beskar-covered version of a Hot […]
Go Figure: How Classic Star Wars Toys Made Me A Fan

This was 1978, and Kenner had only made 12 figures — Luke, Leia, Han, Chewie, Obi-Wan, C-3PO, R2-D2, Darth Vader, Stormtrooper, Death Squad Commander, Tusken Raider, and Jawa. That decision was how I learned about sales tax (the price tag at the toy store said $1.99 but you needed $2.13 at the register) and to […]
From Kenner to Star Wars: Galaxy’s Edge

Most Star Wars fans have dreamed of flying an X-wing. When Brian Volk-Weiss was five years old, however, he was a little more serious about it. “I was young enough when I saw Star Wars that I really didn’t understand what a movie is,” he tells StarWars.com. “And I didn’t know the word ‘documentary,’ but […]
“Oh, No!” The Rancor May Join The Black Series Via HasLab

Collecting // JULY 16, 2021 The six-inch scale line could add Jabba the Hutt’s fearsome creature if a forthcoming crowd-funded campaign reaches its goal. StarWars.com Team The towering hulk of muscle who greeted Luke Skywalker in the shadowy pit beneath Jabba the Hutt’s throne room is poised to make a comeback. Although bested by the […]
Begun The Clone Wars Have in Hasbro’s Star Wars: The Black Series — Exclusive

Echo may have joined Clone Force 99 — and will be among the elite crew in the new animated series Star Wars: The Bad Batch this Star Wars Day — but when we first met him he was just one of the “regs” who ultimately rose up to join the esteemed ARC troopers. In celebration […]
Hasbro Star Wars Fan Fest Reveals A New Bad Batch Black Series Member and More

Collecting // APRIL 9, 2021 Plus, get details on new additions to The Vintage Collection and a helmet that allows you to jump into a simulation of the Battle of Yavin and the Battle of Hoth. With Tech reporting for duty, your collection of Hasbro’s The Black Series 6-inch scale figures celebrating the stars of […]
Star Wars Wins 5 Toy of the Year Awards!

Merchandise // FEBRUARY 12, 2021 Memorable releases from Hasbro, the LEGO Group, and more were honored this week. StarWars.com Team After much anticipation, 2020 saw the arrival of a bounty of inventive toys inspired by The Mandalorian, allowing fans to celebrate their love of the series and continue the story through play; StarWars.com is thrilled […]
Becoming a Clan of Two with Mattel’s The Child Real Moves Plush

Merchandise // FEBRUARY 4, 2021 The toy designer behind the innovative, interactive plush tells StarWars.com about weaving on-screen antics into a plaything for kids of all ages. Denise Wong remembers her first Star Wars toy vividly. The child-sized replica of Luke Skywalker’s X-wing helmet made her love of Star Wars characters, costumes, and storytelling come […]