Star Wars stories tend to be about hope and perseverance despite overwhelming odds, a theme shared with the mission-driven Sackcloth & Ashes, which launches its first Star Wars collaboration today. In 2014, CEO Bob Dalton founded the company during a dark time in his life, when his own mother experienced homelessness. “Prior to my mom […]
Star Wars merchandise
SWCA 2022: 5 Product Reveals We Love from the Star Wars Merchandise Sneak Peek Panel

Around your wallets, a perimeter create. At the Disney Parks/shopDisney merchandise panel, hosted by Amy Ratcliffe, Brad Schoeneberg (VP, brand merchandising), Cody Hampton (senior manager, brand merchandising), Amanda Luna (brand merchandising manager), Elisa Melchiori (brand merchandising manager), and John Henselmeier (associate product design manager) announced some exciting new and upcoming Star Wars goodies for both […]
The Growing Galaxy of Adult LEGO Star Wars Fans

Inside my office you’ll find an Imperial probe droid, Rey’s speeder, and Anakin Skywalker’s podracer. And they’re all made out of LEGO bricks. See, I’m an AFOL — short for Adult Fan of LEGO, in community speak. But this is a relatively new development. In recent years, the LEGO Group has been releasing more and […]
Hasbro PulseCon 2021: Inside the Vintage Collection Nevarro Cantina Playset

Collecting // OCTOBER 22, 2021 Ready for a last stand against Moff Gideon? Hasbro designer Emily Cantelupe on the newly-revealed playset inspired by The Mandalorian. One of the most memorable locations in The Mandalorian is coming to our galaxy. The Star Wars: The Vintage Collection Nevarro Cantina, a playset inspired by the key Mandalorian Season 1 watering hole, […]
“Bring Home the Bounty” with New Galaxy-Spanning Star Wars Products

Merchandise // OCTOBER 12, 2021 The hunt begins when pre-orders launch on select items tomorrow. Get your tracking fobs ready. Disney and Lucasfilm today launched “Bring Home the Bounty,” a global consumer products, games, and publishing campaign that will debut new Star Wars toys, collectibles, books, apparel, and more each week through the end of the […]
Dr. Squatch Unleashes the Full Power of Star Wars Soap – Exclusive

Merchandise // JULY 7, 2021 Josh Friedman, chief marketing officer of Dr. Squatch, on a new collection of soap that draws inspiration from the galaxy far, far away. Dr. Squatch is adding a new ingredient to its natural soap: a touch of Star Wars. “Our brand aims to reinvent how guys approach the shower experience,” […]
Yub Nub! Artist Duo Gurihiru on its Adorable “Little Rebels” Ewok Statue – Exclusive

Merchandise // JUNE 30, 2021 The comics team discusses reimagining a classic moment for Kotobukiya’s Star Wars Artist Series. Ewoks will soon be even cuter — thanks to artist duo Gurihiru. Gurihiru — consisting of illustrator and inker Chifuyu Sasaki and colorist Naoko Kawano – has brought its colorful and lively Disney-meets-anime style to Kotobukiya’s […]
Deploy the Fleet for the New Star Wars X Herschel Collection

“If you only knew the power of the dark side…” When Jon Warren, VP of product design at Herschel Supply Company, and his team sat down to design the new Star Wars x Herschel collaboration, he knew it was the perfect time to incorporate his favorite design details from the costumes of the galaxy’s most […]
Star Wars Collectors Will Soon Begin an “Adventure Across the Galaxy”

Merchandise // JANUARY 22, 2021 The new merchandise program will feature toys, clothing, and more themed to iconic Star Wars planets, available exclusively on Amazon. Star Wars collectors, set your hyperspace coordinates — for Amazon.com/starwars. Today Amazon kicks off Star Wars: Adventure Across the Galaxy, a merchandise program featuring products inspired by the planets of a […]