When they came to the scene with the a7 series, Sony set the camera industry on fire by bringing a range of innovative designs and features and an aggressive upgrade cycle that kept the likes of Canon and Nikon on their toes. After almost a decade on the market with their full frame cameras, the company’s gear is now in the hands of countless photographers. So, how do they compare to other major brands after all this time? This great video features an experienced photographer discussing his thoughts after eight years.
Sony
My First Look at the Sony FE 20-70mm f/4 G Zoom Lens

Sony just announced an all-new full-frame lens, the FE 20-70mm F4 G, which combines an ultra-wide focal length with a standard zoom.
Sony a7 III Versus Fujifilm X-T4: Which One Should You Buy?

For hybrid shooters looking to stay compact and within a certain budget, choosing between the Fujifilm X-T4 and the notably older Sony a7 III can be a challenge. This short video puts the two head to head. Which one would be your choice?
A Review of the Tamron 150-500mm f/5-6.7 Di III VXD Lens

A supertelephoto zoom lens is tremendously useful in a wide variety of genres, and in recent years, we have seen an influx of affordable, high-quality third-party options from companies like Sigma and Tamron. Tamron’s latest is the 150-500mm f/5-6.7 Di III VXD, and this excellent video review takes a look at the lens and how it compares to a native Sony option, the FE 200-600mm f/5.6-6.3 G OSS.
Sony, Sigma, and Tamron: Who Makes the Best Supertelephoto Zoom Lens?

Supertelephoto zoom lenses are useful for a wide range of genres, including everything from sports and wildlife to landscapes. There are a lot of options out there, and this excellent video review takes a look at four of them, the Sigma 150-600mm f/5-6.3 DG DN OS Sport, Sony 200-600mm f/5.6-6.3 G OSS, Sony 100-400mm f/4.5-5.6 GM OSS, and Tamron 150-500mm f/5-6.7 Di III VC VXD.
A Review of the Sony FE 35mm f/1.4 GM Lens

Few focal lengths are more versatile than 35mm, being wide enough to tackle things like events coverage, landscapes, and astrophotography, but not so wide that things like portraits are not reasonable. Sony shooters have a premium option in the FE 35mm f/1.4 GM lens, and this awesome video review takes a look at the sort of performance and image quality you can expect from it in practice.