When I first heard of this Sony 16-35mm f/4 lens with power zoom, I looked at it as a gimmick feature. But after actually getting to use the lens, I think people are really going to love this lens.
Sony
More Sony Lenses Are on the Way Next Week

Sony recently announced the FE 50mm f/1.2 GM, a spectacular lens that pushes the boundaries of the E mount. It seems they are not slowing down, as we will likely see three more lenses next week.