LinkedIn is not just a platform for jobseekers; it is a powerful networking and marketing channel for entrepreneurs, such as photographers. If you ever serve other businesses with your photography, then LinkedIn is a great place online to find and connect with the right people in your niche. As they say, it’s not what you know, it’s who you know.
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Hyperfocal Distance Made Simple: Forget the Charts and Calculators

The majority of landscape photographers tend to prefer keeping the entire scene in focus from back to front, using smaller apertures to maintain greater depth of field. Using this simple technique, any photographer can quickly find the hyperfocal distance, or the focusing distance at which a lens, given any aperture and focal length, will produce the greatest depth of field.
Where Is AI Taking Photography?

Artificial Intelligence (AI) has leapt into photography, and as usual, Olympus cameras lead the way with these new technologies. Great for enticing new photographers into our art, it simplifies capturing images. However, as AI takes its first big steps into photography, will it boost overall sales?
Are You Applying for Canon’s New Incubator?

Canon Canada has opened its first-ever mentorship incubator. If you’re a creator looking for a helping hand up to the next level, applications are being accepted until August 16.
You Deserve Higher Photography Rates

If the title intrigued you, I’d bet that you feel slightly insecure about raising your creative fees. It’s my belief that somewhere along the way, someone said artists shouldn’t get paid, and we foolishly chose to believe it. Then, we further damaged each other by spreading that lie. This is the purpose of this entire video.
Skip Social Media Advertising and Grow Your Business With These Tips

Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.