The internet and social media can be a bit of a double-edged sword. On one hand, it is easier than ever before to quickly digest the work of hundreds of creatives and to find inspiration, educate yourself, and network with other photographers and filmmakers. It is not all positive, though. One of the most dangerous things you can do is fall into the trap of making art for other artists, and this great video essay discusses why that is something to be avoided.
Like it or not, social media is one of the primary means of disseminating your work and communicating with potential clients nowadays. As such, it is important for photographers to know how to effectively engage with it and leverage it for finding customers and advancing their careers. This great video presentation features a photographer who is highly successful on various social media platforms sharing some of what made her successful and offering some helpful advice so you can do the same.
When you are new to photography, it can feel like professionals know exactly what they want and how to achieve it, but that is how social media can be quite misleading. The truth is that professionals make mistakes all the time; in fact, they embrace them. This excellent video tutorial will take you behind the scenes of a photographer’s portrait lighting process and show you how mistakes can lead you to a great final image.
