Cameras have become so dumbed down in recent years that pretty much anyone can take great shots with even an iPhone or an entry-level camera. Here’s why you do not need to worry about the explosion of mediocre photography impacting your business.
It’s probably fair to say that we would all like to improve our photography, perhaps in a small specific way or maybe a whole new aspect, such as off-camera flash or wedding photography. Having a desire to improve is why we do things like buying lots of expensive new equipment in the hope it will improve our images or spend hours taking photos and editing them, much to the annoyance of our family and partners.