Perhaps no camera series has created a larger paradigm shift in the industry in the last decade than the Fujifilm’s GFX series, which brought medium format prices into direct competition with the upper levels of full frame and modernized many of its capabilities at the same time. The GFX 100S is one of the most impressive options in the line, and this great video review discusses one photographer’s thoughts after eight months with the camera.
Reviews
Why Should Photographers Stay Up to Date With Tech?
Many of us spend hours of our lives reading gear reviews, checking rumor sites, getting excited about a new camera or computer releases, and generally keeping up to date with the technology behind modern photography. Some believe that by staying up to date with new technology we can make better-informed buying decisions and potentially get better at our craft. Some are simply interested in new technology. But how important is it for photographers to stay up to date with the bleeding edge of new technology?
Is This the Best Portrait Lens Money Can Buy?
Photographers typically have dozens of options when it comes to portrait lenses, with something available to fit just about every budget. Near the top of the mountain is the Fujifilm GF 110mm f/2 R LM WR, a premium portrait lens for Fuji’s respected line of medium format mirrorless cameras, and this excellent video review takes a look at the sort of performance and image quality you can expect from it in practice.
A Review of the Fujifilm XF 33mm f/1.4 R LM WR Lens
A good 50mm lens with a wide aperture is by far one of the most versatile a photographer can own, suitable for everything from portraiture to low-light events work and more. For Fuji shooters, there is the XF 33mm f/1.4 R LM WR, and this great video review takes a look at the lens and the sort of performance and image quality you can expect from it in practice.
Can Sigma Dethrone This Impressive Fujifilm Lens?
Sigma has finally arrived on the Fujifilm X mount, and it has photographers excited at the prospect of using the company’s popular lenses that are well known for providing excellent image quality at impressively competitive prices. One such example is the affordable 30mm f/1.4 DC DN Contemporary, and this fantastic video review compares it to the XF 33mm f/1.4 R LM WR to see which provides better performance and image quality.
Is That Expensive Prime Lens Really the Best Choice for Portraits?
Wide-aperture 85mm prime lenses are the classic choice for portrait photography, but that does not mean they are right for everyone. This excellent video comparison takes a look at two options, the Canon RF 85mm f/1.2 L USM and the RF 70-200mm f/4 L IS USM, to help you choose the right one for your work.
A Look at the New Sony FE 24-70mm f/2.8 GM II Lens
A 24-70mm f/2.8 is the workhorse of choice for a huge number of photographers, suitable for a wide range of scenarios and needs. Sony recently released the second version of theirs, the FE 24-70mm f/2.8 GM II, and this excellent video review takes a look at the improvements and new features in the new lens and the sort of image quality and performance you can expect from it.
Who Makes the Best 24-70mm f/2.8 Lens?
24-70mm f/2.8 lenses are the workhorse of choice for a variety of genres, offering a versatile focal length range in tandem with a wide aperture that allows them to tackle a lot of needs with ease. Which one is right for you, though? This great video comparison takes a look at the Sony 24-70mm f/2.8 GM, Sony FE 24-70mm f/2.8 GM II, Sigma 24-70mm f/2.8 DG DN Art, and Tamron 28-75mm f/2.8 Di III VXD G2 to help you decide.
Is This the Ultimate Landscape Photography Camera?
Fujifilm’s GFX line of mirrorless cameras turned the paradigm of medium format on its head by making it far more affordable, so much so that it has become a viable alternative to full frame, particularly for people like portrait, wedding, and landscape photographers. If you are interested in the camera for your work, check out this fantastic video review that discusses one photographer’s thoughts on the camera after using it for landscape work for a year.
A Review of the New Sony E PZ 10-20mm f/4 G Mirrorless Lens
The Sony E PZ 10-20mm f/4 G is one of the company’s newest lenses, and despite its small size and relatively affordable price, it brings with it a huge range of features that make it desirable for both photographers and filmmakers. If you are a photographer interested in the lens, check out this fantastic video review that takes a look at the performance and image quality you can expect from it in stills applications.







































