Creating Photographers, Not Consumers: Canon’s Creator Lab and Student Advantage Program

Canon Canada just launched Canon Creator Lab as part of what I’m calling its new community-building mandate. A lot of corporations these days talk about building community, about creating a space to encourage growth. Most of it seems to be lip service at best. Here, however, we’re seeing Canon Canada invest time and money into a free hub designed to help photographers get better while actually connecting with each other. Being a Canadian, I’m proud that Canon’s Canadian operation is looking to lead the global photography community into this space.

[ Read More ]

Next Week Will Be Huge for Fujifilm Cameras and Lenses

Next Week Will Be Huge for Fujifilm Cameras and Lenses

Fujifilm revolutionized the world of medium format a few years ago by introducing a line of cameras and lenses that offered all the benefits of the larger sensor size at prices that significantly undercut traditional medium format prices and even competed with upper-level full frame prices. The company is showing no sign of stopping, with more cameras and lenses to come next week, along with new X Series gear as well.

[ Read More ]