Today, a short story about how forcing yourself to look at art from a different perspective can sometimes help you see the whole picture.
Fujifilm — the clue is in the name, except it isn’t. Fuji was a behemoth in the film world, with Kodak its only rival. And then film went bust, and Kodak rapidly followed suit. Meanwhile, Fuji evaluated its business position and refocused principally around the healthcare sector and document management divisions. The architect of this remarkable turnaround was Chairman and CEO Shigetaka Komori. His retirement in March 2021 has precipitated changes that could have repercussions for its Imaging Solutions division.
Do you think you have your finger on the pulse of the photography industry? Who still holds the title for most used cameras: Canon, Nikon, or Sony? What lenses are the top 3 most used lenses? Which specialty of photographers make the most money and which make the least? What genre of photography took the biggest losses during the pandemic?
The Sigma 18-50mm f/2.8 DC DN Contemporary Lens is the new addition to the Sigma range for Fuji X Mount to accompany their three existing contemporary f/1.4 prime lenses. So how does this lens fair when it comes to image quality, value for money, and useability? We test it to find out.