The camera with a rightful place in the hearts of Fujifilm fans and a cemented place in medium format history has been allegedly discontinued. While it’s understandable given recent announcements, many of us are sad all the same.
In the days of film, the square format used to be more popular, particularly since 6×6 medium format cameras were around. Nowadays, no digital camera has a native 1:1 aspect ratio, and as such, the square format has fallen out of popularity quite a bit. That being said, it is a tremendously interesting and different way to compose and digest images, and this helpful video tutorial will give you some useful advice on creating interesting photos using it.
Venus Optics is known for producing some rather unique and extreme lens designs, and the Laowa 17mm f/4 GFX Zero-D is no different, offering an extremely wide angle of view for Fujifilm medium format shooters. This great video takes a look at the lens and the kind of performance you can expect from it in the real world.
It’s the camera manufacturer that documented the moon landing. Its build quality and design are one thing, but the images it takes with its Sony sensor and lenses are truly one of a kind. In this video, Business Insider breaks down why it’s so expensive, and gives a rough estimate of how many they sell each year.
Medium format has seen a bit of a renaissance in the last few years, with bodies gaining advanced features typically reserved for cameras with smaller sensors and coming down in price significantly — to the point that they are viable alternatives to full frame cameras. So, do you need a medium format camera? This great video compares some of the best cameras out there to help you decide.
Sensor size is one of the most fundamental and influential aspects of a camera, and often, when you buy into a certain camera system, you are committing yourself to a certain sensor size unless you spend a lot of money to switch systems again. So, what is the right sensor size for your work? This excellent video discusses why sensor size matters and what the right choice for your wants and needs is.
Fujifilm has confirmed on several occasions that it has no intention of producing a full frame camera. What Fujifilm has done instead is produce some of the best APS-C and medium format cameras. The most remarkable thing Fujifilm accomplished was to bring down the overall price of medium format cameras. The GFX 50 series of cameras are the most notable.
Photographers typically have dozens of options when it comes to portrait lenses, with something available to fit just about every budget. Near the top of the mountain is the Fujifilm GF 110mm f/2 R LM WR, a premium portrait lens for Fuji’s respected line of medium format mirrorless cameras, and this excellent video review takes a look at the sort of performance and image quality you can expect from it in practice.