Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.
When you are new to photography, it can feel like professionals know exactly what they want and how to achieve it, but that is how social media can be quite misleading. The truth is that professionals make mistakes all the time; in fact, they embrace them. This excellent video tutorial will take you behind the scenes of a photographer’s portrait lighting process and show you how mistakes can lead you to a great final image.
When you make the decision to become a professional photographer, it’s easy to get wrapped up in all the gear you need, the software, and the technical abilities. However, there’s a lot more to a successful career in this industry, and overlooking many of these elements can hold you back.
In the latest installment of social media “influencers” ruining everything, an alligator was likely severely harmed after a TikTok influencer harassed it with a drone to the point that the animal literally jumped out of the water to snatch the device, causing the drone’s battery to explode in its mouth.
It’s probably fair to say that we would all like to improve our photography, perhaps in a small specific way or maybe a whole new aspect, such as off-camera flash or wedding photography. Having a desire to improve is why we do things like buying lots of expensive new equipment in the hope it will improve our images or spend hours taking photos and editing them, much to the annoyance of our family and partners.
One of the photographers that shapes the future of portrait, fashion, and advertising photography is Rankin. His portfolio includes the portrait of HM Queen Elisabeth II and countless images of Kate Moss, Heidi Klum, and A-List celebrities. As a fashion photographer, he has photographed commercially for some of the biggest clients, while his editorial work has been displayed on the covers of most major magazines over and over again.
