Kytch alleges that the Golden Arches crushed its business—and left soft serve customers out in the cold.
mcdonalds
The McDonald’s Ice Cream Machine Hacking Saga Has a New Twist
The cold war between a startup and a soft-serve machine manufacturer is heating up, thanks to a newly released trove of internal emails.
Stop the Scroll: 3 Tips for Mastering Your Use of Color
Have you ever seen those bold modern ads that just force you to stop and look? One got me this week. I was driving, and a billboard had a colossal burger, most likely shot with the 16-35mm lens, and a bold, canary yellow background with that primary McDonalds red. “I need that burger! Wait… I’m a gluten-free vegan!” I tipped my hat to the photographer and kept driving.
