Search the web: hundreds of videos teach you how to get more bookings and nail your marketing efforts. But how do we get our very first booking? I asked a few professional photographers to tell me their stories.
Marketing
3 Photography Marketing Tricks and Hacks That Actually Work!
Photographers understand that marketing is essential to attracting new clients and growing their business. However, marketing strategies are constantly evolving, so what worked in the past isn’t always going to work in the present or future. In this article, we will share three photography marketing tricks and hacks that actually work based on our 12-plus years of experience operating a successful multi-shooter studio!
Camera Companies Are Really Bad at Promoting Why Their Cameras Are Better Than Phones
There’s a lot of press about how phones are hanging right in there with “real” cameras. And while sometimes this is true, for the most part, a Canon EOS R5 is still going to be much more capable than a cell phone. It’s just a shame that major camera brands’ marketing departments haven’t figured out how to show that.
Why Photographers Shouldn’t Ignore LinkedIn
LinkedIn is not just a platform for jobseekers; it is a powerful networking and marketing channel for entrepreneurs, such as photographers. If you ever serve other businesses with your photography, then LinkedIn is a great place online to find and connect with the right people in your niche. As they say, it’s not what you know, it’s who you know.
