Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.
SmugMug, known for its photography management and sales platform, is launching a new marketing campaign titled “This Lens.” Aimed at celebrating the power of photographers to change perspectives and the world, “This Lens” aims to tell stories of real-life photographers and their pursuits.
Photographers understand that marketing is essential to attracting new clients and growing their business. However, marketing strategies are constantly evolving, so what worked in the past isn’t always going to work in the present or future. In this article, we will share three photography marketing tricks and hacks that actually work based on our 12-plus years of experience operating a successful multi-shooter studio!
There’s a lot of press about how phones are hanging right in there with “real” cameras. And while sometimes this is true, for the most part, a Canon EOS R5 is still going to be much more capable than a cell phone. It’s just a shame that major camera brands’ marketing departments haven’t figured out how to show that.
