Fuji Refocuses Away From Photography

Fujifilm — the clue is in the name, except it isn’t. Fuji was a behemoth in the film world, with Kodak its only rival. And then film went bust, and Kodak rapidly followed suit. Meanwhile, Fuji evaluated its business position and refocused principally around the healthcare sector and document management divisions. The architect of this remarkable turnaround was Chairman and CEO Shigetaka Komori. His retirement in March 2021 has precipitated changes that could have repercussions for its Imaging Solutions division.

[ Read More ]

Instagram’s Shift in Focus Is a Reminder of the Risk in Building Businesses on Someone Else’s Land

With the news that Instagram’s focus has shifted to be far less centered around images, many photographers who have spent years building their following and brand on the app are left out in the cold. This isn’t the first, nor will it be the last time you are reminded of the dangers of building a large part of your business on someone else’s platform.

[ Read More ]

Use These Visual Storytelling Basics for Better Photos

Photographers often look for the “epic” shot — the one that will stand out, get thousands of social media likes, and get printed by our clients for wall art. While these photos are important, it’s also essential to slow down and look for the other images in the scene that help tell a story and capture the vibe and emotion of the moment. In this video, we’ll review a simple storytelling framework called “Wide, Medium, Tight” to help you find these opportunities.

[ Read More ]