Photographers understand that marketing is essential to attracting new clients and growing their business. However, marketing strategies are constantly evolving, so what worked in the past isn’t always going to work in the present or future. In this article, we will share three photography marketing tricks and hacks that actually work based on our 12-plus years of experience operating a successful multi-shooter studio!
High-end retouching is normally done in Photoshop, so can similar edits be achieved in Lightroom without ever leaving the software? The following tutorial is based upon the tips and techniques provided in lesson 19 of Mastering Adobe Lightroom by Pye Jirsa and is only part of the 49 lessons available in the tutorial.
I’ve been covering the Coney Island Polar Bear Plunge like clockwork for well over a decade now, and I think it’s fair to say that I’ve picked up a few useful habits along the way. For those unfamiliar with the event, imagine several hundred folks in various stages of near-nudity packed into a corner of the beach. It’s typically rather cold – though some years have been colder than others – and everyone’s working themselves up into a fevered lather. In this excitement, a drum team forms up, creating a corridor from the top of the beach to the ocean. As the sound of those instruments gets louder and faster and more aggressive, the signal is sounded and the mob stampedes towards the Atlantic.
