It’s maybe time to let go of everything you know, take on board new beliefs, and change the course of your photography.
In a few days, Activision will launch the 18th installment of Call of Duty, returning players to the Second World War. To market the game’s new photography mode, two conflict photographers were immersed inside the virtual world and tasked with photographing it. The resulting commercial portrays mankind’s most brutal act of self-destruction as little more than a game of football.
If you think that printing is a thing of the past, think again. More and more photographers are adding printing to their service list. This is particularly popular with event and wedding photographers, but wireless printing is actually for everyone, as every photographer should print their work – or at least the work that’s worth printing.
I can think of so many times throughout my career where I have drooled over that latest camera release or that most recent lens that my brain convinces me that I simply have to have. Realistically, though, what photographer out there hasn’t done that at least once in their career?