After the honeymoon period, where we obsess over every new technological innovation the camera market has provided, what matters when we get to set?
Food
Skip Social Media Advertising and Grow Your Business With These Tips
Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.
People Are Ordering Expensive Cameras on Amazon and Receiving Cat Food Instead
In January, the BBC published a story about a man who was sent dog food by Amazon when he ordered an iPhone. The article prompted numerous other readers to come forward with similar stories, including cameras being replaced with cat food and computers swapped for surgical masks.
3 Things To Unlearn When Shooting Editorial and Lifestyle Food Images
Food is a fundamental part of survival. The very first thing we do after being born is eat. Human brains know food on a primal and instinctual level. Our brains automatically reject or call into question food imagery that doesn’t look real. In advertising, our brains are a little more forgiving.
3 Ways Working For Free Can Be More Empowering Than You Might Realize
It always starts innocently enough: you buy a new camera and start taking photos. Then someone you know asks a favor and you’re all too happy to oblige them with all the photos you can snap. Fast forward just a small amount of time later and you realize, with great sorrow, this phase of freebies doesn’t have an end.
7 Common Food Photography Mistakes and How to Fix Them
Food photography is a tricky genre that requires a strong sense of composition, great lighting techniques, and a large working knowledge of various tricks of the trade. If you are struggling with your food photography, this excellent video tutorial will show you seven common mistakes and how to avoid or fix them.
