There are so many trade secrets in photography, but when I moved into food and drink, I found it almost impossible to get any real info on how to do anything of use.
Food
Hard Light Versus Soft Light Explained
It seems hard light is trending these days. From elaborate food spreads in Bon Appetit to fashion shoots for Burberry, hard light is in. If you’ve ever wondered how to create this look, this quick and simple tutorial will lay it out for you. I’ll share a few concepts, and you can watch the video for a demonstration.
How to Photograph Your Own Cookbook
It’s one thing to plan a restaurant shoot or a client brief for a particular project, but how do you go about planning and photographing a much longer project, like a cookbook? In this post, I’m sharing my tips on how to photograph a self-published cookbook, but the advice holds true for a longer project like an e-book too.
Hard Light: It’s Big and Worth a Try!
Identifying trends in commercial photography is important. It helps you develop your practice and keeps you on your toes! One of those trends right now is hard light. Hit that subject hard, cast some shadows, and make it look like we’re all shooting poolside, sipping piña coladas!
