Fuji Refocuses Away From Photography

Fujifilm — the clue is in the name, except it isn’t. Fuji was a behemoth in the film world, with Kodak its only rival. And then film went bust, and Kodak rapidly followed suit. Meanwhile, Fuji evaluated its business position and refocused principally around the healthcare sector and document management divisions. The architect of this remarkable turnaround was Chairman and CEO Shigetaka Komori. His retirement in March 2021 has precipitated changes that could have repercussions for its Imaging Solutions division.

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Do You Need To Be the Best at Photography?

It’s probably fair to say that we would all like to improve our photography, perhaps in a small specific way or maybe a whole new aspect, such as off-camera flash or wedding photography. Having a desire to improve is why we do things like buying lots of expensive new equipment in the hope it will improve our images or spend hours taking photos and editing them, much to the annoyance of our family and partners.

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World-Famous Photographer Rankin on Inspiration, Great Images, and More: Exclusive Fstoppers Interview

One of the photographers that shapes the future of portrait, fashion, and advertising photography is Rankin. His portfolio includes the portrait of HM Queen Elisabeth II and countless images of Kate Moss, Heidi Klum, and A-List celebrities. As a fashion photographer, he has photographed commercially for some of the biggest clients, while his editorial work has been displayed on the covers of most major magazines over and over again.

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