Do You Need To Be the Best at Photography?

It’s probably fair to say that we would all like to improve our photography, perhaps in a small specific way or maybe a whole new aspect, such as off-camera flash or wedding photography. Having a desire to improve is why we do things like buying lots of expensive new equipment in the hope it will improve our images or spend hours taking photos and editing them, much to the annoyance of our family and partners.

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Creating Photographers, Not Consumers: Canon’s Creator Lab and Student Advantage Program

Canon Canada just launched Canon Creator Lab as part of what I’m calling its new community-building mandate. A lot of corporations these days talk about building community, about creating a space to encourage growth. Most of it seems to be lip service at best. Here, however, we’re seeing Canon Canada invest time and money into a free hub designed to help photographers get better while actually connecting with each other. Being a Canadian, I’m proud that Canon’s Canadian operation is looking to lead the global photography community into this space.

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