An image isn’t just about a subject, such as a model, or the clothes or hair or makeup. A huge aspect of image-making is the setting or set design.
It always starts innocently enough: you buy a new camera and start taking photos. Then someone you know asks a favor and you’re all too happy to oblige them with all the photos you can snap. Fast forward just a small amount of time later and you realize, with great sorrow, this phase of freebies doesn’t have an end.
If you are going to shoot a model, it is great to have an idea about the right lighting setup. Experimenting when the model is standing in front of your camera may not be the best time to do this. With the software set.a.light.3D, it is possible to simulate any possible lighting setup imaginable.
Many photographers would love to sell prints from their website but holding stock is expensive, shipping can be complicated, and buying a quality print can be a significant investment of money and wallspace that won’t appeal to a large chunk of your audience. Why not sell postcards instead?
One of the photographers that shapes the future of portrait, fashion, and advertising photography is Rankin. His portfolio includes the portrait of HM Queen Elisabeth II and countless images of Kate Moss, Heidi Klum, and A-List celebrities. As a fashion photographer, he has photographed commercially for some of the biggest clients, while his editorial work has been displayed on the covers of most major magazines over and over again.
If the title intrigued you, I’d bet that you feel slightly insecure about raising your creative fees. It’s my belief that somewhere along the way, someone said artists shouldn’t get paid, and we foolishly chose to believe it. Then, we further damaged each other by spreading that lie. This is the purpose of this entire video.