In the last few years, analog photographic processes have been making a big resurgence. After many years of emulating the film look digitally with presets, such as for Lightroom, many photographers are making the full jump into film photography.
analog
DxO Announces Nik Collection 4.2

Nik Tools (now called the Nik collection) has been around since 1995 as an Adobe plugin. Google bought the tools, then dropped them, and DXO rescued the popular photo-editing aids in 2017. They’ve undergone continuous upgrades since then, and this new version will please Mac users with the new M1 chips.