Food is a fundamental part of survival. The very first thing we do after being born is eat. Human brains know food on a primal and instinctual level. Our brains automatically reject or call into question food imagery that doesn’t look real. In advertising, our brains are a little more forgiving.
One of the photographers that shapes the future of portrait, fashion, and advertising photography is Rankin. His portfolio includes the portrait of HM Queen Elisabeth II and countless images of Kate Moss, Heidi Klum, and A-List celebrities. As a fashion photographer, he has photographed commercially for some of the biggest clients, while his editorial work has been displayed on the covers of most major magazines over and over again.
If the title intrigued you, I’d bet that you feel slightly insecure about raising your creative fees. It’s my belief that somewhere along the way, someone said artists shouldn’t get paid, and we foolishly chose to believe it. Then, we further damaged each other by spreading that lie. This is the purpose of this entire video.
Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.
A portfolio review is a great way to get feedback and direction for your photographic practice. It’s also a great way to connect with industry professionals. If you have been considering getting your work professionally reviewed, this article can shed some insights on what to expect and how to prepare.
Early on in our photographic career, it seemed as though every photo we took was a new masterpiece. It was clear that I was meant to be a photographer by the awe-inspiring photos I was taking of the streets of New York. Fast-forward a few years, and you couldn’t pay me to admit those photos were mine, much less show them.
When you make the decision to become a professional photographer, it’s easy to get wrapped up in all the gear you need, the software, and the technical abilities. However, there’s a lot more to a successful career in this industry, and overlooking many of these elements can hold you back.
Wedding photographers are always looking for ways to book new clients, and while paying for advertising is certainly one way to do that, it is, by far, not the only way. This fantastic video tutorial will show you 10 different ways to land more clients without spending any money on advertising.
At the start of March 2020, I found myself at a photography convention in Cape Town, South Africa, to present a workshop on travel photography. The central theme of my presentation was the notion that it isn’t necessary to travel to be a successful travel photographer. Little did I know that within a couple of weeks of that presentation, I would be putting my advice into practice as the borders of the world slammed shut virtually overnight.
