Billboards

Driving east, well I am not driving I am riding which is different for a change, any ways riding is giving me a chance to look around and enjoy the views.  As I look around I am noticing that billboards are not what they used to be, technology strikes again! Billboards are nothing more than large prints of photos now put up in the space of billboards. I suppose it is more cost effective, but what about the jobs that technology has taken away?