Sony a7 III Versus Fujifilm X-T4: Which One Should You Buy?

For hybrid shooters looking to stay compact and within a certain budget, choosing between the Fujifilm X-T4 and the notably older Sony a7 III can be a challenge. This short video puts the two head to head. Which one would be your choice?

Chris Niccolls and Jordan Drake of DPReview sit down to argue the pros and cons of each, and for a camera that is now almost three years old, the Sony a7 III holds up surprisingly well. As I was pondering the purchase of my a7 III, the Fujifilm X-T3 was a compelling alternative, and if I were weighing my options today, the XT-4 would make that decision even tougher. The IBIS and improved autofocus give you a lot of camera in a very compact form and at an excellent price.

Personally, it comes down to usability and ecosystems, and I’m sure I’d have been equally happy whichever route I took. The X-T4 is a photographer’s camera, a tool that has been crafted by designers who love the image-making process. By contrast, the a7 III is a box with buttons that was bolted together with the sense that profit margins and market share were more of a priority. 

Which would be your choice? Be sure to let us know in the comments below.