Fujifilm revolutionized the world of medium format a few years ago by introducing a line of cameras and lenses that offered all the benefits of the larger sensor size at prices that significantly undercut traditional medium format prices and even competed with upper-level full frame prices. The company is showing no sign of stopping, with more cameras and lenses to come next week, along with new X Series gear as well.
Fuji Rumors is reporting that on January 27, we can expect an abundance of new gear from Fujifilm. The most exciting item will be the GFX 100S, which we spoke about a bit recently. The GFX 100S will feature the same sensor as the highly respected GFX 100, but will come in at a lower price and in a smaller form factor (likely without the built-in vertical grip). Rounding out the medium format part of the announcement will be the GF 80mm f/1.7 lens, a stunning wide-aperture lens.
The X Series will also be getting some love. We will likely see the X-E4, an update to the affordable X-E3, as well as the XF 27mm f/2.8 Mark II and the XF 70-300mm f/4-5.6. Rumor has it that a new simulation, Nostalgic Negative, will also make an appearance.
It looks like next week will be quite exciting for Fuji fans!